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IN THIS NUMBER
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EDITORIAL
What makes a Country Brand?
The international company FutureBrand listed in its worldwide comparative study “Country Brand Index” of 2010 the following key dimensions for the perception of a country brand: 1. Tourism; 2. Heritage and Culture; 3. Good for Business; 4. Quality of Life; 5. Value System.
In comparison with the previous study, Portugal moved up 5 places to the 29th place in 2010. Switzerland moved up 6 places to the 5th place. The winner is Canada, before Australia (2nd), New Zealand (3rd) and the USA (4th). Brazil felt 6 places to the 41st place. Most remarkable is that Switzerland is the highest ranked country without English as official language, considering that the language is an important factor for the brand awareness due to its unifying force in global communications and commerce.
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AGENDA
The program for Sept-Dec 2011 is currently being finalized and will be announced in due course.
LISBON, July 5th 2011
Lunch-Debate with Dra. Domitilia dos Santos on “Financial Education”. Corinthia Hotel Lisboa, Lisboa.
See the pictures
NEWS
Lisbon, 12/07/2011
Portuguese exports of goods grew 18.0% in 2011 (January to May)
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Bern, 23/06/2011
Foreign trade in May 2011 with record trade balance surplus
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