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EDITORIAL

After all, the world is flat!
There is no need to use the law of gravity to understand the rules that prevail in the world we live in today. The rule is simple: You like me, then I like you. This is a flat business model, plain vanilla! And the "likes" can be quantified: The larger your contacts network in the virtual world, the better the chance of increasing your sales through it!

You may like the phenomenon of social networks or not, you can consider the meaning of the word “Friends” in the virtual space as being ridiculous, it does not matter. The fact is that these networks have revolutionized with an exponential growth the communication on a global scale. Today, communication no longer belongs only to the great and powerful, now everyone can share his experiences with the whole world.

Therefore, the CCISP also launched its presence in the social networks Facebook, Linked In, Xing and Twitter. Visit us at

and like us! In response, we will like you! This way, your business visibility increases and the CCISP associates network gains importance in the rankings of search engines. The new world is really like this, you like me, I like you and the result is a virtual sea of roses.

Through the presence in virtual networks, the CCISP strengthens its efforts for interconnection and mobility, basic criteria of today's business world and considered particularly applicable to a business enabler as a Chamber of Commerce.

There are voices who say that the importance of these networks will go beyond the commercial importance of Google. This is because a positive personal comment of a third person about a product is more trustworthy than the producer's own information. And it is no secret that the confidence given by a brand or a personal recommendation is the best vending machine. So if you want to sell your product or service in the future, the concern should not only be to appear among the first hits on Google, but also that there is much positive talk in the world of virtual networks.

Social networks may briefly assume the role of a search engine, with the added value that it not only provides a simple information, but information that has already been classified or evaluated by others (with a “like” everything can be different!).

For the CCISP, the aim is not to become a direct sales entity. We know that the virtual “likes” are superficial and will not replace the personal contact between two people. Nevertheless we are there, we are present, discreet and not aggressive. We continue with the same values as usual. And with the proximity and reliability than ever!

Good business, whether it is virtual or not!

Gregor Zemp
General Secretary