Newsletter  Nº 84 December 2011

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EDITORIAL

If you do not make it,
just fake it!

This was the motto that has led us through the last two decades. Everything had to be on the rise, dictated by the golden rule of modern times: Leverage. One Euro had miraculously to become 10 within an eye twinkle. And who was not able to do it, had to pretend it. Otherwise he would be considered someone who had already missed the train to the future. Those who could not decorate the wall of his living room with a huge HD TV were already suspected to be a loser of the modern world.

Today we all know where this life concept has taken us. Something went wrong. It is time to pause and reflect. David Bosshart, the Manager of the known Swiss think tank “Gottfried Duttweiler Institute”, gives us in his latest book an interesting formula: Let's move from the Age of Stress to the Age of Less. Interesting is that “Less” does not mean as usual the renunciation of material goods, like in the current world that is measured by quantity (required by a growth life concept) and turn to a world that values more quality, even if this resides in the simplest things.

   

 

The basis of this concept is neither new nor complicated: Sustainability in everything we do. This is true for all areas of our lives: economic, personal and our relationship with nature, the state (in particular as regards the state accounts!). Do not spend more than you have or what you can generate!
Everything that does not prove its sustainability cannot be part of the future.

It is with these thoughts that the CCISP wishes you a merry Christmas, and hopes that it will be highlighted by quality rather than material quantity.


See you soon in 2012!


Gregor Zemp
General Secretary

             

Zurich
Concierge Service
Geberit
Hilti
MD Clínica
Nespresso
Roche
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